Test Bank For Media Of Mass Communication, 11/E by John Vivian

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Test Bank for Media of Mass Communication, 11/e
17
Chapter 2 Media Technology
2.1 Multiple-Choice Questions
1) A defining characteristic of mass communication is that it
A) can easily survive without technological assistance.
B) relies on technology.
C) preceded technology.
D) continues to exist despite technological advances.
Answer: B, Topic: Media Technology
Page Ref: 27
2) When people communicate face-to-face, we call it
A) individual communication.
B) non-applied media.
C) interpersonal communication.
D) basic pedagogy.
Answer: C, Topic: Media Technology
Page Ref: 27
3) Traditional media products and new products are emerging from
A) analog technology.
B) landlines.
C) digital technology.
D) broadcasting.
Answer: C, Topic: Media Technology
Page Ref: 28
4) Photography and movies have relied on this technology throughout most of their history.
A) chemical technology
B) print technology
C) electronic technology
D) digital technology
Answer: A, Topic: Media Technology
Page Ref: 28
5) The first of the electronic media was
A) film.
B) sound recording.
C) television.
D) e-mail
Answer: B, Topic: Media Technology
Page Ref:28
Chapter 2 Media Technology
18
6) In addition to printing technology, mass media have been based on all of the following EXCEPT
A) chemical technology.
B) digital technology.
C) electronic technology.
D) nanotechnology.
Answer: D, Topic: Media Technology
Page Ref: 28
7) This innovation made the printing press an agent for mass communication.
A) paper in rolls
B) lithographic film
C) printing ink
D) movable metal type
Answer: D, Topic: Printing Technology
Page Ref: 28
8) The man who invented movable type and printed at least 200 Bibles with it was
A) Richard Hoe.
B) Frederick Ives.
C) Johannes Gutenberg.
D) Martin Luther.
Answer: C, Topic: Printing Technology
Page Ref:29
9) Although the Chinese invented paper and created the first print culture, their movement toward
the mass production of printed works in China stalled because of
A) a lack of materials.
B) the Chinese language having more than 5,000 basic characters.
C) an internal civil war.
D)insufficient financial support.
Answer: B, Topic: Printing Technology
Page Ref: 30
10) This technological innovation of the 1440s allowed scientists to print their theories and
experimental results for wide dissemination.
A) photography
B) printing paper
C) rotary press
D) movable metal type
Answer: D, Topic: Printing Technology
Page Ref:30
11) In the years following Gutenberg’s invention of movable metal type, society was transformed in
all of the following ways EXCEPT
A) the oral tradition of story-telling was displaced by people reading stories for themselves.
B) national languages emerged and gradually replaced local dialects.
C) books and literacy became subject to tighter control and scrutiny by church authorities.
D) authors who were previously ignored began to be recognized and paid for their work.
Answer: C, Topic: Printing Technology
Page Ref: 30
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12) Richard Hoe perfected the high-speed, rotary press during the __________, a period when the
technology to mass produce paper on large rolls wasalso developed.
A) American Revolution
B) Industrial Revolution
C) French Revolution
D) Media Revolution
Answer: B, Topic: Printing Technology
Page Ref: 31
13) Frederick Ives invented this process in 1876 that allowed visual images to be printed to
accompany the words printed on a page.
A) photography
B) halftone
C) camera obscura
D) movable type
Answer: B, Topic: Printing Technology
Page Ref:32
14) The process of reproducing black-and white images by printing variously sized dots of ink that
will look like different tones of gray is
A) halftone printing.
B) ink dot process.
C) celluloid imagery.
D) digital photography.
Answer: A, Topic: Printing Technology
Page Ref:32
15) In 1934, Time founder Henry Luce launched another visually-oriented magazine called
A) Harper’s Bazaar.
B) Life.
C) Better Homes and Gardens.
D) Time.
Answer: B, Topic: Printing Technology
Page Ref:32
16) By the time of the U.S. Civil War, this still-developing technology made it possible to capture a
new kind of archival record.
A) photography
B) printing press
C) video recording
D) radio
Answer: A, Topic: Chemistry Technology
Page Ref:33
17) All of the following contributed to development of motion pictures as a mass medium EXCEPT
A) exposure to light making silver nitrate turn dark.
B) persistence of vision in the human eye.
C) projecting images on a wall instead of showing them in a personal viewing box.
D) television’s ability to transmit visual images to another location.
Answer: D, Topic: Chemistry Technology
Page Ref:35
Chapter 2 Media Technology
20
18) The first sound recording and playback machine was the
A) telegraph.
B) microphone.
C) dictaphone
D) phonograph.
Answer: D, Topic: Electrical Technology
Page Ref: 36
19) This inventor of the telegraph talked Congress into spending $30,000 to string electricityconducting wire 41 miles from Washington to Baltimore.
A) Thomas Edison
B) Samuel Morse
C) Emile Berliner
D) William Dickson
Answer: B, Topic: Electrical Technology
Page Ref: 36
20) The first recording machine, the phonograph, was invented in 1877 by
A) Thomas Edison.
B) Emile Berliner.
C) Samuel Morse.
D) George Eastman.
Answer: A, Topic: Electrical Technology
Page Ref: 36
21) Guglielmo Marconi is well known for transmitting the first
A) photographic image.
B) wireless message.
C)television signal.
D) text message.
Answer: B, Topic: Electrical Technology
Page Ref: 34
22) Hertzian waves, named for Heinrich Hertz who proved their existence in 1877 are now more
commonly called
A) dopler waves.
B) electronic waves.
C) radio waves.
D) television waves.
Answer: C, Topic: Electrical Technology
Page Ref: 37
23) Idaho farm boy Philo Farnsworth developed the first practical
A) talking pictures.
B) television receiver.
C) transmitting tower.
D)two-way radio.
Answer: B, Topic: Electrical Technology
Page Ref: 37
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24) The first communication satellite was launched in 1960 and called
A) Westlink 1.
B) Startel.
C) CNN.
D) Telstar.
Answer: D, Topic: Current Technologies
Page Ref: 40
25) A ground station that beams a signal to an orbiting communication satellite is called
A) an uplink.
B) a downlink.
C) an exciter
D) a router.
Answer: A, Topic: Current Technologies.
Page Ref: 37
26) A ground station that receives a signal relayed from a communication satellite is called
A) an uplink.
B) a downlink.
C) a retriever.
D) a derouter.
Answer: B, Topic: Current Technologies.
Page Ref: 40
27) Any telecommunication connection using cable laid across the land, buried underground, or
suspended from poles is called a
A) landline.
B) circuit.
C) downlink.
D) landlink.
Answer: A, Topic: Current Technologies
Page Ref: 41
28) Thin, flexible fibers of glass that transmit signals using bursts of light are called
A) fiber-optic cables.
B) coax cables.
C) jumper cables.
D)digital cables.
Answer: A, Topic: Current Technologies
Page Ref: 42
29) The silicon chips that provide the foundation for digital technology are
A) digital conductors.
B) Lays chips.
C) semiconductors.
D) Bell Labs chips.
Answer: C, Topic: Digital Integration
Page Ref: 42
Chapter 2 Media Technology
22
30) The melding of print, electronic and photographic media into digitized form is called
A) media convergence.
B) a digital mash up.
C) digicommunication.
D) media integration.
Answer: A, Topic: Digital Integration
Page Ref: 43
31) The early version of what became the Internet linked government contractors and universities
so researchers could exchange information and was known as
A) Comp-U-Link.
B) Compuserve .
C) U.S.A. Net.
D) ARPAnet.
Answer: D, Topic: Digital Integration
Page Ref: 43
32) The type of technology through which media messages are coded into 1s and 0s for
transmission and delivery then decoded into their original appearance for consumers is
A) digital.
B) analog.
C) mixed media.
D) convergent.
Answer: A, Topic: Digital Integration
Page Ref: 42-43
33) This high-capacity global telephone network links computers.
A) the Internet
B) cellular communication
C) satellite communication
D) Global Net
Answer: A, Topic: Digital Integration
Page Ref: 43
34) Another name for the current digital revolution affecting communication all over the world is
A) media clash.
B) fragmentation.
C) democratization.
D) media convergence.
Answer: D, Topic: Digital Integration
Page Ref: 43
35) Tim Berners-Lee invented the
A) communication satellite.
B) fiber-optic cable.
C) Internet.
D) World Wide Web.
Answer: D, Topic: Digital Integration
Page Ref:44
Test Bank for Media of Mass Communication, 11/e
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36) The development of cloud computing has fueled all of the following trends EXCEPT
A) dramatic increases in the number of Apps available for mobile devices.
B) increasing prices for high-speed, game-ready laptops and smart phones.
C) decreasing the need for ever-larger-capacity hard-drives in laptop computers.
D) decreasing the weight of laptops, tablets, cell phones, and other mobile devices.
Answer: D, Topic: Digital Integration
Page Ref:46
37) “Apps,” the software programs usually found on mobile devices,
A) are called “Apps” because the first ones were for Apple computers and phones.
B) must sell for $9.95 or less.
C) are simpler and more narrowly-focused programs than software suites.
D) use cloud computing technology and cannot work unless they’re “in the cloud.”
Answer: C, Topic: Digital Integration
Page Ref:46
38) This Yale professor devised one of the most long-lived and elegantly simple narrative models of
mass communication in the 1950s.
A) Guglielmo Marconi
B) Harold Lasswell
C) Johannes Gutenberg
D) Ed Parsons
Answer: B, Topic: Technology and Mass Communication
Page Ref: 47
39) In Lasswell’s model the medium through which a message is sent to a mass audience is called a
A) channel.
B) system.
C) network.
D) path.
Answer: A, Topic: Technology and Mass Communication
Page Ref: 47)
40) The narrative model of mass communication includes four key questions. Which of the
following is NOT one of them?
A) Who says what?
B) In which channel?
C) To whom?
D) Under what circumstances?
Answer: D, Topic: Technology and Mass Communication
Page Ref: 47
41) Hiebert, Ungurait and Bohn developed an excellent model that visually presents the process of
mass communication as
A) boxes with directional arrows between them leading from the sender to the audience.
B) a staircase of operational steps that go upward from idea to understanding.
C) concentric circles representing the factors that affect the outcome of mass communication.
D) several sets of circles that are entwined and connected in different ways.
Answer: C, Topic: Technology and Mass Communication
Page Ref: 47,49
Chapter 2 Media Technology
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42) The center ring in the concentric circle model of mass communication represents
A) the media environment from which all of the other elements arise.
B) the audience being targeted by the mass media messages.
C) the messages that are shaped and affected by all the surrounding influences.
D) the communicators who originate the messages aimed at the audience. Answer: D, Topic:
Technology and Mass Communication
Page Ref: 47,49
43) Media people who make judgments about what to include in news broadcasts, newspapers,
websites and other media products are called
A) regulators.
B) gatekeepers.
C) fact checkers.
D) subject matter experts.
Answer: B, Topic: Technology and Mass Communication
Page Ref: 48
44) Amplification in relation to mass communication theory means
A) increasing the number of people delivering the message.
B) increasing the type size in printed messages or the volume of spoken messages..
C) increasing the potential audience size through channel selection.
D) increasing the action or emotional appeal of a message to attract more people.
Answer: C, Topic: Technology and Mass Communication
Page Ref: 48
45) A military censor who blocks a combat story from being released is acting as
A) an amplifier.
B) a gatekeeper.
C) a regulator.
D) a mediator.
Answer: C, Topic: Technology and Mass Communication
Page Ref: 48
46) In communication theory, “noise” is an impediment to communication that occurs before a
message reaches a receiver and includes all of the following EXCEPT
A) semantic noise.
B) digitization noise.
C) channel noise.
D) environmental noise.
Answer B, Topic: Technology and Mass Communication
Page Ref: 48
47) A speaker who slurs his speech during a televised address is creating A) channel noise.
B) environmental noise.
C) semantic noise.
D) articulated noise.
Answer: C, Topic Technology and Mass Communication
Page Ref: 48
Test Bank for Media of Mass Communication, 11/e
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48) The biggest problem in trying to apply older models of mass communication to 21st century
mass communication is that
A) message preparation and transmission technology are now decentralized.
B) computers weren’t included in earlier models but are crucial for communication today.
C) the speed of communication today is faster than earlier theorists could have imagined.
D) audiences are much bigger today than they ever were in the past.
Answer: A, Topic Technology and Mass Communication
Page Ref: 50
49) The World Wide Web has shifted much of the control of communication from the mass media to
A) Internet monitors.
B) message senders.
C) message recipients.
D) software designers.
Answer: C, Topic: Technology and Mass Communication
Page Ref: 50
50) These types of mass communication can all be described with the same Points Model EXCEPT
A) book publishing.
B) motion pictures.
C) radio broadcasting .
D) web communication.
Answer: D, Topic: Technology and Mass Communication
Page Ref: 50
2.2 True/False Questions
1) The Internet and other computerized communication systems are so important that computer
sabotage committed by another country is considered an act of war that warrants a military
response from U.S. armed forces.
Answer: TRUE, Topic: A Cyber-War Tool
Page Ref: 27
2) Mass communication is any technology-enabled process that permits long-distance messaging.
Answer: FALSE, Topic: Media Technology
Page Ref: 27
3) The media landscape evolves with the rise of new technology.
Answer: TRUE, Topic: Media Technology
Page Ref: 28
4) Mass production of the written word became possible with movable metal type.
Answer: TRUE, Topic: Printing Technology
Page Ref:28
5) Johannes Gutenberg invented movable metal type in the mid-1800s.
Answer:FALSE, Topic: Printing Technology
Page Ref:28
Chapter 2 Media Technology
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6) Movable metal type made the printing press an agent for mass communication.
Answer: TRUE, Topic: Printing Technology
Page Ref: 28
7) The growing quantity of printed materials fueled literacy and, slowly, a standardization in
written languages.
Answer: TRUE, Topic: Printing Technology
Page Ref: 30
8) Books and other print publications immediately became plentiful after the printing press was
created because of the plentiful supply of paper and ink.
Answer: FALSE, Topic: Printing Technology
Page Ref: 31

9) Originally only 2,000 Gutenberg Bibles were printed.
Answer: FALSE, Topic: Printing Technology
Page Ref:29
10) Movable metal type allowed more effective exchanges of information among scientists and
other scholars.
Answer: TRUE, Media People: Gutenberg Legacy
Page Ref: 30
11) Pulp fiction is a derisive term for cheap novels.
Answer: TRUE, Topic: Printing Technology
Page Ref: 31
12) Photography began to increase the communicative power of the written word in the mid1900s.
Answer: FALSE, Topic: Printing Technology
Page Ref:32
13) Halftones allow us to see shapes and images produced by variously sized dots of ink.
Answer: TRUE, Topic: Printing Technology
Page Ref: 32
14) With the launch of Sports Illustrated in 1934, photography moved the magazine industry into
new visual ground.
Answer: FALSE, Topic: Printing Technology
Page Ref:32
15) Henry Luce started Life magazine in 1964.
Answer: FALSE, Topic: Printing Technology
Page Ref: 32
16) Photography and movies have relied on chemical technology throughout most of their history.
Answer: TRUE, Topic: Chemistry Technology
Page Ref: 33
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17) The technology involved in early film and movies was electrical chemistry.
Answer: FALSE. Topic: Chemistry Technology
Page Ref:33
18) Mathew Brady is known for his photographic coverage of the U.S. Civil War.
Answer: TRUE, Topic: Chemistry Technology
Page Ref: 33, 35
19) The Kodak brothers opened the first motion picture exhibition hall.
Answer: FALSE, Topic: Chemistry Technology
Page Ref:35
20) Television programming cannot be presented in 3-D because of the human eye’s persistence of
vision.
Answer: FALSE, Topic: Chemistry Technology
Page Ref: 34
21) The first sound recording and playback machine was called the phonograph.
Answer: TRUE, Topic: Electrical Technology
Page Ref:36
22) The telegraph allowed for long-distance communication between point A and point B.
Answer: TRUE, Topic: Electrical Technology
Page Ref: 36
23) Samuel Morse invented the telephone in 1844.
Answer: FALSE, Topic: Electrical Technology
Page Ref:36
24) Granville Woods pioneered a wireless way to communicate with moving trains.
Answer: TRUE, Topic: Electrical Technology
Page Ref:36
25) In 1895, Guglielmo Marconi used Morse code, a telegraph key, and his knowledge of Hertzian
waves to successfully send the first wireless messages.
Answer: TRUE, Topic: Electrical Technology
Page Ref: 3726) Philo Farnsworthconceived a viable plan for live transmission of moving images
when he was just 13 years old.
Answer: TRUE, Topic: Electrical Technology
Page Ref: 37
27) The concept of using geosynchronous satellites for worldwide communication was advocated
by sci-fi author Arthur C. Clarke.
Answer: TRUE, Topic: Current Technologies
Page Ref: 40
28) Telstar was the first communication satellite to transmit telephone signals.
Answer: TRUE, Topic: Current Technologies
Page Ref: 40
Chapter 2 Media Technology
28
29) An uplink is a ground station that beams a signal to an orbiting communication satellite.
Answer: TRUE, Topic: Current Technologies
Page Ref: 40
30) A downlink is a ground station that receives a signal relayed from a communication satellite.
Answer: TRUE, Topic: Current Technologies
Page Ref: 40
31) Copper wires are replacing fiber-optic cables as a more efficient way of carrying telephone
messages.
Answer: FALSE, Topic: Current Technologies
Page Ref: 40
32) The first cable television systems were created to provide television to apartment complexes in
metropolitan areas.
Answer: FALSE, Topic: Current Technologies
Page Ref:41
33) Satellite technology dramatically reshaped the fundamental structures and operating practices
of the telephone, television, and radio industries but had little impact on printed media. Answer:
FALSE, Topic: Current Technologies
Page Ref:40-41
34) The semiconductor has had little influence in the development of digital technology.
Answer: FALSE, Topic: Digital Integration
Page Ref: 42
35) The high cost of Internet production and delivery will hinder the expansion of media content.
Answer: FALSE, Topic: Digital Integration
Page Ref: 43-44, 46
36) The Internet is a high-capacity global telephone network that links computers.
Answer: TRUE, Topic: Digital Integration
Page Ref: 43
37) University and military researchers were the driving forces behind the early rendition of the
Internet.
Answer: TRUE, Topic: Digital Integration
Page Ref: 43
38 The melding of print, electronic and photographic media is called the melting pot.
Answer: FALSE, Topic: Digital Integration
Page Ref: 43
39) Steve Jobs invented the World Wide Web
Answer: FALSE, Topic: Digital IntegrationPage Ref:44
40) Jesuit scholar Walter Ong worries that online reading has “technologized the written word” so
much that traditional printed media may become obsolete.
Answer: TRUE, Topic: Digital Integration
Page Ref:45
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41) For the first time in media history, a new technology and medium – the Internet – may actually
be threatening previously developed media.
Answer: FALSE, Topic: Digital Integration
Page Ref:45
42) The size of your computer’s internal hard drive is less important than it used to be due to the
growth of cloud computing.
Answer: TRUE, Topic: Digital Integration
Page Ref:46
43) Harold Lasswell devised the narrative communication model.
Answer: TRUE, Topic: Technology and Mass Communication
Page Ref: 47
44) One aspect of the narrative communication model is that it explores which channel is being
used to communicate.
Answer: TRUE, Topic: Technology and Mass Communication
Page Ref: 47
45) Gatekeepers are media people who make judgments about the content of messages.
Answer: TRUE, Topic: Technology and Mass Communication
Page Ref: 48
46) The Federal Communication Commission is an example of a regulator.
Answer: TRUE, Topic: Technology and Mass Communication
Page Ref: 48
47) A military censor who stops a combat story from being released is called a gatekeeper.
Answer: FALSE, Topic: Technology and Mass Communication
Page Ref: 48
48) Unlike “noise,” a filter does not impede mass communication.
Answer: FALSE, Topic: Technology and Mass Communication
Page Ref: 48-49
49) One obstacle in regulating the Internet is that it is decentralized.
Answer: TRUE, Topic: Technology and Mass Communication
Page Ref: 50
50) Unlike broadcasting, web communication shifts much of the control of the communication
process to the recipient.
Answer: TRUE, Topic: Technology and Mass Communication
Page Ref: 50
Chapter 2 Media Technology
30
2.3 Short Answer Questions
1) __________ most often involves two people communicating face-to-face.
Answer: Interpersonal communication, Topic: Media Technology
Page Ref: 27
2) Even old and traditional mass media have been adapting to __________ technology since the
dawning of the 21st century.
Answer: digital, Topic: Media Technology
Page Ref: 28
3) __________ technology made the birth of the book, newspaper and magazine industries possible.
Answer: Printing, Topic: Media Technology
Page Ref: 28
4) Photography and movies have relied on __________ technology through most of their history.
Answer: chemical, Topic: Media Technology
Page Ref: 28
5) __________ invented movable metal type in the mid-1440s.
Answer: Johannes Gutenberg , Topic: Printing Technology
Page Ref: 28
6) The __________, invented by Omar Mergenthaler in 1884, automated and dramatically increased
the speed with which text could be typeset for printing.
Answer: linotype, Topic: Printing Technology
Page Ref: 31
7) Reproduction of an image in which the various tones of gray or color are produced by variously
sized dots of ink is called __________.
Answer: halftone, Topic: Printing Technology
Page Ref: 32
8) Time founder Henry Luce launched __________ magazine in 1934.
Answer: Life, Topic: Printing Technology
Page Ref: 32
9) Mathew Brady is known for creating a photographic record of the __________.
Answer: U.S. Civil War, Topic: Chemistry Technology
Page Ref:33, 35
10) __________ of vision allows motion pictures to trick our eyes into perceiving motion when we’re
actually being shown a series of still images.
Answer: Persistence, Topic: Chemistry Technology
Page Ref: 35
11) Advocates of __________ such as Jeffrey Katzenberg of DreamWorks believe it will further
enhance movies, television, and other visual media by giving viewers “the feeling of being
immersed in the stories and characters.”
Answer: 3-D, Topic: Chemistry Technology
Page Ref: 34
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12) Sound recording and playback were made possible by a machine called the __________.
Answer: phonograph, Topic: Electrical Technology
Page Ref: 36
13) The inventor of the telegraph was __________.
Answer: Samuel Morse, Topic: Electrical Technology
Page Ref: 36
14) In 1887, Granville Woods discovered a way to send messages to and from moving __________.
Answer: trains, Topic: Electrical Technology
Page Ref: 36
15) Guglielmo Marconi transmitted the first __________ messages in 1895.
Answer: wireless, Topic: Electrical Technology
Page Ref: 37
16) Philo Farnsworth was the inventor of the “image dissector,” a device we would call a __________
today.
Answer: television, Topic: Electrical Technology
Page Ref: 37
17) A ground station that receives a relayed signal from a communication satellite is called a(n)
_________.
Answer: downlink, Topic: Current Technologies
Page Ref: 40
18) Communication satellites are most effective when placed in __________ orbit so they appear to
remain in a constant position above the earth.
Answer: geosynchronous, Topic: Current Technologies
Page Ref: 40
19) The high-capacity, global-telephone network that links computer is also known as the __________.
Answer: Internet, Topic: Digital Integration
Page Ref:43
20) As a result of media convergence, even traditional mass media are increasingly using the
__________ to deliver their content.
Answer: Internet, Topic: Digital Integration
Page Ref:45
21) __________ computing lets people store and access their data and programs on the Internet
instead of on their own computer or other digital device.
Answer: Cloud, Topic: Digital Integration
Page Ref:46
22) Harold Lasswell’s model of mass communication is: Who says what? In which channel?
__________? With what effect?
Answer: To whom, Topic: Technology and Mass Communication
Page Ref: 46.
Chapter 2 Media Technology
32
23) Hiebert, Ungurait and Bohn’s model of mass communication is drawn as concentric circles with
the __________ in the center.
Answer: communicators, Topic: Technology and Mass Communication
Page Ref: 47, 49
24) Impediments to communication that occur before a message reaches a receiver are called
_______.
Answer: noise, Topic: Technology and Mass Communication
Page Ref: 48
2.4 Matching Questions
Please match each inventor/innovator in the left column with his invention/innovation in the right
column.
1) Johannes Gutenberg A) Telegraph
2) Frederick Ives B) Thermoplastic disks (records) for playing recorded sound
3) Philo Farnsworth C) Wireless messages
4) Samuel Morse D) Movie projector and movie house
5) Guglielmo Marconi E) Television
6) Emile Berliner F) Linotype typesetting machine
7) Lumiere Brothers G) Movable metal type
8) Omar Mergenthaler H) HTML and the World Wide Web
9) William Dickson I) Halftones for including photos in printed works
10) Tim Berners-Lee J) First movie camera
Answers: 1) G, 2) I, 3) E, 4) A, 5) C, 6) B, 7) D, 8) F, 9)J, 10) H
Page Ref: 24 – 41
2.5 Essay Questions
1) Discuss the four primary technologies on which mass media have been built and identify at least
one mass medium based on each of these technologies.
Page Ref: 28, Topic: Media Technology
2) Discuss at least threeways Gutenberg’s invention of metal movable type impacted society.
Page Ref: 30, Topic: Printing Technology
3) Explain why photography and movies were considered chemical technologies throughout most
of their history. What has happened to them in the last few decades to change that and make them
less dependent on chemical technology. Page Ref: 33, 35, Topic: Chemistry Technology
4) Television and movies both show moving images to viewers, but they do it using very different
technologies. Describe and explain the differences between the way television captures and
presents images and the way movies do.
Page Ref: 35, 37-40, Topics: Chemistry Technology, Electrical Technology
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5) Start by sketching Hiebert, Ungurait, and Bohn’s model of mass communication and correctly
label at least four of its eight concentric circles. Explain what the model is meant to show happening
between its center and the outer-most circle.
Page Ref: 49, 47-48, Topic: Technology and Mass Communication
6) Discuss the difference between gatekeepers and regulators and describe the kinds of impact they
can have on mass communication. Provide at least two examples of each.
Page Ref: 48, Topic: Technology and Mass Communication
7) Explain the differences between linear communication, mass communication and web
communicat